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Cup Half Empty

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Type-Driven Campaign | Student Work

This assignment called for a publication and accompanying piece of merchandise for any cause of our choosing. I chose to make a zine and temporary tattoos to spread information about bra sizing and start a conversation about the negative effects of the narrow range of sizes available in mainstream stores. A detail that I like in this project is the somewhat cramped spacing between type and imagery that creates tension in certain spaces and drives home the underlying idea of things that don’t fit.

I directed and sourced photos of myself and my friends to show off the "temporary tattoos"
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